Independent Parking Guide

The Rose Bowl Game Parking

Parking information for The Rose Bowl Game at Rose Bowl Stadium

Thursday, January 1, 2026
1:00 PM PST
Rose Bowl Stadium
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Independent guide — not affiliated with Rose Bowl Stadium

About The Rose Bowl Game Parking Guide

This independent guide provides comprehensive parking information for The Rose Bowl Game at Rose Bowl Stadium. We research and compile parking options, pricing, and tips to help make your event experience stress-free.

Note: We are not affiliated with Rose Bowl Stadium or this event.

The Rose Bowl Game

The Rose Bowl Game Parking Information

Pricing

Regular$60 - $80
Premium$100 - $150
VIP$200 - $350

Features

  • Tailgating Allowed
  • ADA Accessible Shuttle
  • EV Charging (Limited)
  • Restrooms
  • Security Patrols

The Rose Bowl Game Location

Address

1001 Rose Bowl Drive
Pasadena, CA 91103

Nearby

  • Brookside Golf Course (0.1 mi)
  • Old Town Pasadena (2.5 mi)
  • Kidspace Children's Museum (0.3 mi)
  • Norton Simon Museum (2.0 mi)

Accessibility

  • ADA Parking in Lot F
  • Accessible Shuttle from Parsons Lot
  • Drop-off Zone at Lot B

Complete Rose Bowl Game Parking Guide 2026

Rose Bowl Game Parking Guide 2026: Tips, Prices & Best Spots

So, you've snagged tickets to the Granddaddy of Them All. Congrats! But before you start dreaming of touchdown passes & confetti, we need to talk about the real challenge: parking.

If you've never been to the Rose Bowl Game in Pasadena, let me tell you—it's an experience. But the parking situation? It can be a beast if you aren't prepared. Between the Rose Parade traffic in the morning & the massive stadium capacity, getting in & out requires a solid game plan.

Don't worry, though. I've done the deep dive to bring you this honest, stress-free guide to parking for the 2026 Rose Bowl Game. Let's get you parked & tailgating without the headache.

Official Parking Options: The "Golf Course" Experience

The most iconic way to park is right on the grass at the Brookside Golf Course surrounding the stadium. This is where the massive tailgates happen, & the atmosphere is unmatched.

The Official Lots (H, 1-4, 6, 8-10)

  • Opening Time: These lots typically open at 4:00 AM on game day. Yes, 4 AM. Fans take their tailgating seriously here.
  • Cost: Expect to pay around $59 if you book in advance & closer to $70 on game day. Note: These prices can fluctuate based on demand, so buying early is always the move.
  • The Vibe: You are parking on grass. It's a festive, all-day party.
  • The Catch (And It's a Big One): The parking is "stacked." That means once you park, you are boxed in by other cars. You generally cannot leave early. You're there until the game is over & the traffic clears, which can take hours.

Pro Tip: If you park here, bring patience & snacks for the post-game wait. It's part of the tradition, but it's not for everyone.

Off-Site & Alternative Parking

If the idea of being trapped in a golf course parking lot for 2 hours after the game sounds like a nightmare, you've got other options.

Parsons Parking Lot (The Smart Move)

Located at 100 W. Walnut St. (entrance off Fair Oaks Ave), the Parsons complex is the hub for off-site parking.

  • Price: For the 2026 game, "Game Only" parking (entering after 11 AM) is running around $67.50. All-day passes (for the Parade & Game) are pricier, upwards of $117.
  • The Shuttle: This is the best part. Parking here gets you access to the free shuttle that drops you right at the stadium. It runs continuously starting around 10:00 AM.
  • Why Do It? You avoid the bottleneck traffic right at the stadium bowl. Getting out of Old Pasadena is usually faster than escaping the stadium lots.

Old Pasadena Structures

There are several city-owned garages in Old Pasadena (like Schoolhouse, De Lacey, & Marriott).

  • Rates: usually cheaper than Parsons (often $15-$25 daily max on special event days, though standard rates are lower).
  • Distance: You'll have to walk a few blocks to the Parsons shuttle or hike about 1.5 miles to the stadium.

Private Driveways (The "Prked" Secret)

Here's a little insider secret: locals know the parking struggle is real, so many of them rent out their driveways. This is where Prked comes in handy. It's a platform that connects you with residents offering up their private spaces.

  • Why check Prked? You can often find a spot that's walkable to the stadium (avoiding the shuttle line) but outside the gridlock zone. Plus, you're in a reserved spot—no hunting for street parking that doesn't exist.
  • Cost: Often competitive with official lots, but with an easier exit strategy. It's definitely worth checking the app to see what inventory is available near the Arroyo.

Arrival Strategy: Beat the Rush

Timing is everything. On January 1st, Pasadena is chaotic because of the Rose Parade.

  • The "Gap" Window: There is a sweet spot for arrival. Traffic is heavy leaving the Parade area between 10:00 AM & 11:30 AM.
  • My Recommendation: Aim to arrive before 10:00 AM if you want to tailgate. If you're just going for kickoff, try to get to the parking area by 12:00 PM at the absolute latest. Kickoff is usually at 1:00 PM or 2:00 PM, & you don't want to be stuck on the off-ramp during the anthem.

Best Routes:

  • From LA/West: Take the 134 East & exit Linda Vista/San Rafael. This drops you closer to the west side lots.
  • From OC/South: Take the 110 North. It turns into Arroyo Parkway. Be warned: this is the main drag & gets congested.
  • From Inland Empire: Take the 210 West & exit Mountain/Seco.

Shuttle & Public Transit

If you want to skip driving entirely (honestly, not a bad idea), the Metro is your friend.

  • Metro A Line (formerly Gold Line): Take the train to Memorial Park Station in Pasadena.
  • The Connection: From Memorial Park, it's a short 2-block walk to the Parsons lot, where you can hop on the Rose Bowl Shuttle.
  • Rideshare: There is a designated drop-off/pick-up zone, usually on Holly Street near the Parsons shuttle. Do not try to Uber directly to the stadium gate; the traffic restrictions will make it a nightmare for your driver & your wallet.

Tailgating Guide

Tailgating at the Rose Bowl is legendary. Here are the ground rules:

  • Where: Permitted in all general parking lots (Golf Course lots are best).
  • Set Up: You can set up a small tent (max 10'x10') directly in front of or behind your vehicle. You cannot block the driving lane.
  • Food & Drink: Propane grills are generally okay (keep them safe!). Alcohol is allowed in the lots.
  • Prohibited: No open wood fires & definitely no glass bottles if you can avoid it (broken glass on a golf course is a big no-no).

Accessibility Information

For guests with disabilities, the Rose Bowl does a solid job, but you need to arrive early.

  • ADA Lots: Located in Lots B, D, & F (closest to the stadium).
  • Rules: These are first-come, first-served. You must have a valid state-issued placard.
  • Drop-Off: There is an accessible drop-off zone near Lot I if you are being driven by someone else.
  • Price: Same as general parking (approx. $59-$70).

Pro Tips & Money-Saving Strategies

  • Carpool: Since you pay per car, piling 4-5 people into one SUV makes the $60 parking fee much easier to swallow.
  • Pack Light: The bag policy is strict (clear bags only!). Don't make the long walk back to the car because your purse is too big.
  • Exit Strategy: If you park in the official stacked lots, bring a cooler with post-game snacks. Hang out for 60-90 minutes after the game. Let the traffic clear while you rehash the highlights. It's better than sitting in gridlock with your foot on the brake.
  • Check Prked Early: The good private spots on Prked get snatched up weeks in advance by locals & returning fans who know the drill. Look now, not the morning of the game.

Enjoy the game! There's nothing quite like the sun setting over the San Gabriel Mountains in the 4th quarter. Plan ahead, park smart, & you'll have an amazing time.

The Rose Bowl Game Parking FAQ

Where is the best place to park for the Rose Bowl Game?

For the most convenient experience during the Rose Bowl Game, you generally have two main strategies: parking directly at the stadium on the Brookside Golf Course or utilizing the off-site park-&-ride shuttles. If you want to tailgate & be in the center of the action, the General Parking lots on the golf course (Lots H, 1-4, 6, & 8-10) are your best bet. These open very early, typically around 4:00 AM, & offer a festive atmosphere on the grass. However, exiting these lots can take hours due to heavy traffic. For a stress-free option, I highly recommend parking at the Parsons Engineering complex in Old Pasadena (Union Street & De Lacey Avenue). From there, you can take the dedicated shuttle bus that drops you right at the stadium gates. This allows you to avoid the worst of the Arroyo congestion & enjoy post-game dining in Old Town. Whichever you choose, buy your pass in advance via ParkWhiz to secure your spot.

How much does parking cost at the Rose Bowl Stadium?

Parking prices for the Rose Bowl Game can vary depending on when & how you purchase your pass. Typically, General Parking in the golf course lots costs approximately $50 to $60 per vehicle when purchased in advance. If you wait to pay on game day, prices often increase to around $60 or more, & transactions are usually cashless (credit card only). For the Parsons Engineering lot in Old Pasadena, expect to pay around $45 to $50 for the day. This fee generally includes access to the shuttle service for you & your passengers, though it's always smart to double-check current year specifics as policies can shift. RV & limousine parking is significantly more expensive, often ranging from $150 to $200+, & requires specific advance reservations. To save money & guarantee entry, I strongly advise purchasing your parking pass online through the official vendor as soon as you have your game tickets.

Is there any free parking near the Rose Bowl?

Finding legitimate free parking near the Rose Bowl Stadium on game day is extremely difficult & often not worth the risk. The residential neighborhoods immediately surrounding the Arroyo Seco (the valley where the stadium sits) have strict 'Temporary No Parking' restrictions on event days to protect residents. Violators are aggressively towed or fined. While there is technically some free street parking in residential areas of Pasadena farther away (beyond a reasonable walking distance), you must pay close attention to posted signs. However, there is a silver lining during the holiday season: the City of Pasadena usually suspends its city-wide overnight parking ban from December 23rd through January 3rd. This means you might find free street parking in the city, but you would still need to walk miles or catch a ride-share to the stadium. For peace of mind, sticking to official paid lots or the Parsons shuttle is the safest move.

How early should I arrive at the Rose Bowl?

If there is one piece of advice to take seriously for the Rose Bowl Game, it is this: arrive earlier than you think you need to. The traffic funneling into the Arroyo is legendary for being slow. Parking lots typically open at 4:00 AM on game day, & serious tailgaters will be there right when the gates open. If you want to tailgate or just park with ease, I recommend arriving no later than 10:00 AM. Traffic tends to become gridlocked starting around 11:30 AM, especially with the Rose Parade crowds dispersing & heading to the game simultaneously. If you are taking the shuttle from Parsons, try to be parked there before noon. Arriving early not only guarantees you a spot but also gives you time to soak in the incredible atmosphere, visit the FanFest, & enter the stadium without rushing. Remember, entry lines into the bowl itself can also get long, so factor that into your timing.

What do Reddit users say about Rose Bowl parking costs?

Reddit users & seasoned locals frequently discuss the 'hidden costs' of Rose Bowl parking—specifically the cost of time & stress. While they confirm the monetary cost is usually around $50-$60, the consensus on threads like r/CFB & r/Pasadena is that the 'Parsons Shuttle' is the best value for your sanity. Many users suggest that paying the ~$45 to park at Parsons & taking the free shuttle saves you hours of sitting in gridlock after the game. Another common tip found on Reddit is to park in Old Town Pasadena structures (which can be cheaper, sometimes $15-$20) & walk to the Parsons shuttle lot, though this adds steps to your journey. Users also warn against trying to park in the nearby neighborhoods, as towing is swift. The general verdict? Spend the extra money for the shuttle or designated lots to avoid a post-game nightmare, & bring plenty of food & drinks if you do park at the stadium so you can wait out the traffic.

How can I buy parking passes for the Rose Bowl?

Purchasing parking for the Rose Bowl Game is a digital-first process. The most reliable method is to buy your pass online in advance through the official parking partner, which is typically ParkWhiz or sometimes Ticketmaster/SeatGeek depending on the specific event setup for that year. You can access these links directly through the official Rose Bowl Stadium website or the Rose Bowl Game's 'Game Day Guide' page. Advance purchase is highly recommended because it is often cheaper than the drive-up rate & ensures you have a guaranteed spot in a specific lot (like Lot H or the Golf Course). On game day, if passes aren't sold out, you can pay via credit card at the lot entry, but cash is rarely accepted. Keep your digital pass ready on your phone—specifically in your Apple Wallet or Google Pay app—because cell service can be spotty in the Arroyo, & you don't want to be stuck trying to load an email at the gate.

What is the best way to avoid Rose Bowl traffic?

Avoiding traffic at the Rose Bowl requires strategic planning because the stadium is located at the bottom of a valley with limited entry & exit points. The absolute best way to minimize traffic stress is to use the Park & Ride Shuttle from Parsons Engineering in Old Pasadena. This lets you park near the freeway exits & avoid driving down into the Arroyo entirely. The shuttle uses a dedicated lane to bypass much of the public traffic. If you must drive to the stadium, the only way to beat the traffic is to arrive incredibly early—ideally before 10:00 AM. For exiting, patience is key; many experienced fans pack a post-game meal & hang out at their cars for an hour or two while the initial rush clears. Another pro tip: use navigation apps like Waze, but verify the route against official traffic maps, as local police will close certain neighborhood streets that GPS might try to route you through.

Where do I park for the Rose Bowl shuttle?

The official Rose Bowl Game shuttle operates out of the Parsons Engineering Complex parking lot. The entrance is located at 100 West Walnut Street in Pasadena, with additional access points often available off Fair Oaks Avenue. This location is strategically chosen because it is easily accessible from the 210 and 134 freeways & sits right on the edge of Old Town Pasadena. Parking here typically costs around $45 for the day (prices subject to change), & the shuttle ride itself is usually included or requires a nominal fee depending on the year's policy. The shuttle drops you off very close to the stadium gates (near Lot B), saving you a long walk. It runs continuously starting around 10:00 AM & continues for about two hours after the game ends. It is widely considered the smoothest logistics option for fans coming from out of town.

What is the parking capacity at Rose Bowl Stadium?

The Rose Bowl Stadium & its surrounding grounds have a massive parking capacity, accommodating approximately 20,000 to 22,000 vehicles. The majority of this parking is situated on the Brookside Golf Course, which is transformed into parking lots (Lots 1-10) for game day. While this sounds like a lot of space, you must remember that the stadium capacity is nearly 90,000 people. If every car carried 3 people, parking would sell out instantly. This is why carpooling, ride-sharing, & using the shuttle system are so critical. The 'stacked' parking method is used on the grass lots, meaning cars are parked bumper-to-bumper in rows. This maximizes capacity but means you cannot leave until the cars in front of you move. If you need to leave early or immediately after the game, do NOT park in the general golf course lots; choose a paved lot or street parking in Old Town instead.

Where can I park to access the Rose Bowl loop?

For the famous 3.1-mile Rose Bowl running & walking loop, parking availability depends heavily on whether it is an event day or a regular day. On non-event days, you can park for free in Lot I (near the Aquatics Center) or Lot K. These lots are open to the public daily from sunrise to sunset. Lot I is particularly popular because it’s paved & close to the loop's start. However, on Rose Bowl Game day, these lots are reserved for paid event parking & are not accessible for recreational use. In fact, the loop itself is effectively closed to the general public during the game due to security & crowds. If you are visiting specifically for the game but want to walk the loop atmosphere, you will need to pay for a full game-day parking pass. If you are just a local runner, it is best to avoid the area entirely on January 1st.

Which parking lot is the best option at the Rose Bowl?

The 'best' lot depends entirely on what kind of experience you want. For the ultimate tailgating experience, the grass lots on the Brookside Golf Course (specifically Lot H or Lots 1-4) are unbeatable. You are parked on grass, surrounded by fans, & have plenty of room to set up a tent & grill. It is the classic Rose Bowl vibe. However, if your priority is easy exit & convenience, the best 'lot' isn't at the stadium at all—it's the Parsons Engineering Lot with the shuttle connection. If you demand a paved spot near the gates & money is no object, Lot H (Paved) or Lot F are premium options, but these passes are expensive & often reserved for donors or VIPs. For general admission fans driving in, I recommend aiming for the lots on the north end (like Lot H General) as they sometimes offer a slightly easier exit route towards the 210 freeway compared to the southern lots.

Is free street parking available in Pasadena during the game?

Usually, Pasadena strictly enforces a city-wide overnight parking ban (2:00 AM to 6:00 AM) & requires permits for street parking. However, there is a special Holiday Overnight Parking Exemption that typically runs from December 23rd to January 3rd. During this specific window, you can park overnight on many residential streets for free without a permit, provided there are no other posted restrictions (like 'No Parking Anytime' or '2 Hour Limit'). This is a huge perk for visitors. BUT—and this is a big but—you must check the signs carefully. Streets along the Rose Parade route & immediate arteries to the Rose Bowl (like Linda Vista or Arroyo Blvd) have temporary 'Tow Away' zones posted for January 1st. So, yes, you can find free street parking in the city during the trip, but you should not rely on it for proximity to the stadium itself on game day.

Does the Rose Bowl offer VIP parking options?

Yes, the Rose Bowl offers several VIP & premium parking options, though they often require advance purchase or specific donor status. Lot 1A & paved sections of Lot H are often designated for premium pass holders, offering paved surfaces (unlike the golf course grass) & closer proximity to the main gates. There is also dedicated Limo & Bus parking, which must be booked in advance & costs significantly more than standard vehicle parking. For the ultimate VIP experience, some fans purchase RV parking passes (in Lot F or Lot I), which allows them to bring a large vehicle & set up a luxurious home-base for the day. If you are looking for these premium passes, you generally need to check the official ticket portals months in advance or look at secondary markets like StubHub, where prices can soar. For most 'VIP-style' convenience without the donor status, the Parsons Shuttle is the next best alternative.

What is the top-rated parking location for Rose Bowl Game day?

If we look at fan ratings for balance of cost, convenience, & experience, the Parsons Engineering Complex (Park & Ride) consistently rates as the top choice. While it lacks the tailgate atmosphere of the golf course, it eliminates the two biggest complaints about the Rose Bowl: the traffic gridlock entering the Arroyo & the dusty, sometimes muddy conditions of the grass lots. By parking at Parsons, you are on a paved surface in a safe garage, you are walking distance to Old Town Pasadena bars & restaurants for post-game celebrations, & the shuttle ride takes you past the traffic. For fans who absolutely must drive to the stadium, Lot H is often rated highest because it is large, has both paved & grass sections, & serves as a main hub for the tailgating scene. Just remember, the 'top-rated' spot is subjective—choose Parsons for ease, or Lot H for the party.

Are there any exceptions for free street parking in Pasadena?

Yes, Pasadena has a very specific & helpful exception for visitors during the holiday season. The city's infamous overnight parking ban (which normally tickets anyone parked on the street between 2 AM & 6 AM) is suspended for the holidays. This suspension typically begins on December 23rd & lasts through the morning of January 3rd. This means if you are staying with friends or at an Airbnb in Pasadena for the Rose Bowl, you can likely park your car on the street overnight for free. However, this exception does not apply to daytime time limits (like 1-hour or 2-hour zones) or red zones. You must still obey all daytime posted signs. Also, be hyper-aware of 'Emergency No Parking' signs posted for the Rose Parade route (Colorado Blvd) & the stadium traffic routes. If you park there, you will be towed regardless of the holiday exemption.

What are the typical parking rates in downtown Pasadena?

If you plan to park in downtown Pasadena (Old Town) & walk or shuttle to the game, rates are generally quite reasonable compared to the stadium. Public parking structures in Old Pasadena, such as the Schoolhouse Garage (Green St) or De Lacey Garage, typically charge around $12 to $15 for a daily maximum on regular days. However, on January 1st, many of these private & city lots implement 'Special Event Pricing' due to the Rose Parade & Game. You might see rates jump to $20, $30, or even $40 for the day. Despite the price hike, this is often still cheaper than the $60+ stadium parking & allows you to explore the city before or after the event. Metered street parking is also available, but meters are typically enforced even on holidays in commercial districts, so check the screen on the meter pay station to be sure before walking away.

Is there a shuttle service available to the Rose Bowl Stadium?

Absolutely, & it is arguably the most efficient way to get to the game. The Rose Bowl Game Shuttle runs from the Parsons Engineering lot in Old Pasadena directly to the stadium. The service is high-frequency, meaning you rarely have to wait long for a bus. The shuttle typically begins operations around 10:00 AM (roughly 3-4 hours before kickoff) & runs continuously until about two hours after the game ends. The drop-off point at the stadium is near Lot B, which is a short walk to the gates. There is also a dedicated ADA Shuttle for fans with disabilities, which provides accessible transport from the Parsons lot to the stadium. Using the shuttle allows you to bypass the chaotic traffic on Rosemont Avenue & ensures you have a paved, lit place to park your car at Parsons. It is a win-win for logistics & comfort.

What is the cost of an overnight parking ticket in Pasadena?

If you are unlucky enough to get an overnight parking ticket in Pasadena (outside of the holiday exemption period), it can be a frustrating expense. As of 2024-2025, the base fine for an overnight parking violation (2:00 AM - 6:00 AM without a permit) is typically around $50 to $60. However, with administrative fees & potential late penalties, the total can creep higher. If you park in a 'Tow Away' zone specific to the Rose Parade or Game traffic routes, the cost skyrockets. You would be liable for the ticket (often $90+ for tow-away zones) plus the towing fee (usually $250+) & daily storage fees at the impound lot. It is a very expensive mistake. Always check for the temporary 'No Parking' cardboard signs tied to trees or poles along the streets in late December—they are serious, & the city tows aggressively on New Year's Eve & New Year's Day to clear the parade & emergency routes.

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